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CASE STUDY · Real Estate

n8n Workflow Automation for a Real Estate Firm

Published November 2026

Architecture: n8n workflows capture each new lead, update the CRM, match properties and send follow-up emails; 8 apps connected and 20+ hours of manual work saved each week.

The Problem

A real estate firm wanted to automate lead capture, CRM updates, property matching and follow-up emails.

Architecture & Approach

What we built

A set of n8n workflows that run the firm's lead process from first contact to follow-up: lead capture, CRM updates, property matching and follow-up emails.

How it works

  1. A new lead is captured.
  2. n8n adds or updates the lead in the CRM.
  3. The workflow matches the lead to suitable properties.
  4. A follow-up email goes out.

Results

  • 8 apps connected.
  • 20+ hours of manual work removed each week.

If we built it today

We would keep n8n for the workflows, use OpenAI GPT-6.1 Terra to match leads to properties, and connect the CRM through the Model Context Protocol (MCP). Typical delivery: 3–6 weeks for a package of 5–10 workflows, 6–10 weeks for full process automation.

See how we deliver n8n workflow automation.

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