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CASE STUDY · E-commerce

Multi-Channel AI Chatbot for an Indian E-commerce Brand

Published November 2026

The Problem

An Indian e-commerce brand wanted one AI chatbot on WhatsApp, its website and Instagram to handle product queries, order tracking and returns.

Architecture & Approach

We designed and shipped a GPT-4-powered chatbot, integrated across WhatsApp, the brand's website and Instagram. It handles product queries, order tracking and returns.

Outcome: support tickets reduced by 60%.

How we would build it in 2026

If we built this today, we would use the OpenAI Agents SDK with GPT-6.1 Terra in place of GPT-4, and connect the order and returns systems through the Model Context Protocol (MCP). This is our current stack, not the one this project used. Typical delivery: a 2-6 week pilot, then 6-12 weeks to production.

See how we deliver AI customer support chatbots.

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